The Everything App

@everything

Due to the platform’s revenue sharing model, all ads work on a Cost Per View (CPV) model. There is no Cost Per Click (CPC) as users could spend all day tapping ads to make money. CPV works well for advertisers.

The Everything App

@everything

Ads can appear in the app’s home feed, in mini-apps & in search results to maximise every revenue opportunity. Advertisers create ads, set budgets, choose which demographics, interests & locations to target, then track engagements/revenue inside our Ad Center mini-app.

The Everything App

@everything

We launch with a CPV of £0.01 for image ads. These targeted ads can rack up 1,000 views for £10. Advertisers can create new ads or promote existing products, posts, deals, events & more from their mini-app(s).

The Everything App

@everything

Video ads start with a CPV of £0.03. The user must watch 9 seconds before they can skip. Video ads usually appear before content creators’ videos (like YouTube). The content creator gets the largest share but local gov still gets more revenue than it does for an image ad.

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@yourdistrictnamehere

You (the local gov) get £0.0036 of every image ad and £0.0072 of every video ad. On average, a user sees 6.1 ads per 15 minutes. If 5% of a 100k person district use the app for 15 minutes per day on average, it nets £40,077-£80,154 for that district per year.