Everything’s advertising system is a more user-friendly version of Google’s AdWords. It opens up advertising to local businesses who may not have previously understood how to do it.
Regular Search
Sponsored Search Results
Just like Google, advertisers can sponsor search results for related search terms.
Cost Per Impression
£0.02
Revenue share
Local Government gets: £0.01
Everything gets: £0.01
This user wants to know which deals Pret has on today before going in, but Starbucks (20m away) wants to divert the user there instead. Just one of many Real World Search uses.
Real World
Sponsored Search Results
Companies in close proximity to the user can supercede Real World Search Results to divert the user to their store.
Cost Per Impression
£0.04
Revenue share
Local Government gets: £0.03
Everything gets: £0.01
Simple tools allow local Creators to make interactive Games & Trails using your locations & landmarks. A 10 stop game (like the above example) bags the Creator 60p per play. It soon adds up.
Real World
Game & Trail Sponsored Ads
Advertisers can sponsor in-game & in-trail locations to divert the user to their store while standing nearby.
Cost Per Impression
£0.10
Revenue share
Game/Trail Creator gets: £0.06
Local Government gets: £0.03
Everything gets: £0.01
Adverts are a lot less annoying when you know that you’re getting paid each time you see one.
Social Feed
Sponsored Ads
Just like other social platforms, users are served with a targeted ad every few scrolls.
Cost Per Impression
£0.03
Revenue share
The User gets: £0.01
Local Government gets: £0.01
Everything gets: £0.01
After the user has been paid, the ad can be skipped by swiping up
Social Feed
Sponsored Ads
Just like other social platforms, users are served with a targeted ad every few scrolls.
Cost Per Impression
£0.05
Revenue share
Channel Creator gets: £0.02
The User gets: £0.01
Local Government gets: £0.01
Everything gets: £0.01
